Loggerhead Coffee Co.
Design Direction

Loggerhead Coffee Co. is a small scale boutique coffee roaster from Sydney.

Café operator Tobin Ventham (212 BLU Newtown) approached Sensory to manage all aspects of the brands design language from packaging, advertising, merchandise and signage.

In an attempt to inject some fun into a traditionally serious and rigid industry, the use of patterns, bright colours and playful illustrations helped position Loggerhead as a coffee brand with a point of difference.

Client 
Loggerhead Coffee Co.

Role
Creative Direction
Branding
Packaging Design
Merchandising
Social Strategy
Collateral

Illustration
Sindy Sinn

Single Origins & Specialty Blends

Weekly roasting of seasonal beans from across the globe, enables Loggerhead to produce a wide variety of single origins and specialty blends for cafés and consumers across the east coast.

Working closely with the founder, roaster, and marketing team, Sensory has produced a wide range of Beans, Bags and Brew!

Beans, Bags & Brew

With a strong focus on retail diversity and a modern approach to coffee consumption, specialty coffee comes in all forms - single origin beans, steep coffee bags and convenient pods.

Loggerhead_Coffee_Co_Jabanto_Box
Loggerhead_Coffee_Co_Finca_La_Casas_Box
Loggerhead_Coffee_Co_Finca_La_Casas_Pack
Loggerhead_Coffee_Co_Jungle_Pod_Box
Loggerhead_Coffee_iphone_IGS
Loggerhead_Coffee_Folio_Banner
Loggerhead_Coffee_Folio_Shirt
Loggerhead_Coffee_Folio_Advertising_Alt

Social Media Campaign

5/292 King Street
Newtown, 2042
Sydney, Australia
P: +61 0 415 435 021

© Sensory Creative 2021