Welcome to Sensory. Thanks for popping by.

Sensory Creative is a Sydney based design consultancy run by Cameron Baird. Over a 20 year career he has worked in collaboration with clients large and small to produce effective and authentic brand, print, digital, editorial, social and physical communication.

Known to wear various hats of shape and size, the aim is simple - listen, collaborate and create effective tools to assist clients succeed. Not to overbake the output or push irrelevant collateral that misses the brief.

Often it's a case of working with the client to create a "to-do and to-don't list" which helps the conversation start, so the results work for the project, not for the portfolio.


Cameron Baird

Creative Director

Having graduated with a Bachelor of Fine Arts, my favourite lecturer promptly recommended I don't become a screen printer. Great! Following this i graduated from Shillington College of Graphic Design, and later the Award School for Advertising.

In the early 2000's I learned valuable experience working in several prominent studios before embarking on flying solo as Sensory Creative. Along the journey I have been a creative-gun-for-hire working with various agencies including Host Havas and Thinking Loud.

With music a constant inspiration and passion I have been fortunate to work with various management agencies, record labels and touring companies including Future Classic, Chugg Entertainment, Calibre Management, Personal Best Records, Secret Sounds and Tru Thoughts to name a few.

While managing Sensory, I have had the privilege of working with various small to large clients in government, property, music and arts, construction, events and retail sectors.

Later down the track I was a founding member of the creative share space Australia St. Studios and managing partner in A.H Salon in Newtown.


Brand Identity
Art Direction

Brand Strategy
Digital Design
Social Media Design

Content Creation
Editorial Production
Project Management


Future Classic 
Chugg Entertainment
Laneway Festival

Critical Stages Touring
Red Room Company
SFN Build
Loggerhead Coffee Co.
Personal Best Records
A.H Salon
Calibre Management
Entourage Management
Southern Comfort

1/1 Wellington Street
Bondi, 2026
Sydney, Australia
P: +61 0 415 435 021

© Sensory Creative 2023