Web Design Sydney

The Blaze Agency

Brand Development

It’s not every day we get a chance to combine our love for design, with the crazy passion we have for sport!

So, when we were give the opportunity of banging heads with the lads at The Blaze Agency, our beloved neighbours in the studio, it was a match made in fan heaven.

The Blaze Agency is a hard working group of people people, not your Jerry Maguire types, but the kind that actually do the hard yards for a host of talented players. Based in Sydney, Brisbane, and Japan, the team represent an extensive roster of rugby union and league professionals, including internationals from Australia, New Zealand, South Africa and throughout Polynesia.

Sensory was approached by The Blaze Agency for a complete overhaul of their boutique sports agency brand.

The strategy behind the redesign was to create a distinct difference amongst their market competitors, adding a touch of class to a very masculine audience.

Out was the old stale dated design presence, and in was a fresh, slick and fashionable approach to custom typographic and iconic development, full company stationery suite, and CMS site customisation.